Overview
Packshot to Model is an AI Generation feature in the Pixelz Platform that turns your existing product packshots into on-model images - photos of your product being worn by an AI-generated model - without a physical photoshoot.
Packshot to Model is available to Professional and Enterprise plans. It is not currently available on the Solo plan.
This article covers:
Creating a Specification
To access this screen, please follow the steps below:
- Login to your Pixelz account
- Select "Specifications" from the menu on the left
- Click the “+” button -> Custom Specification -> Custom Specifications
General
Set up the basic details for this specification before configuring shoot, models, and output. Here you set the specification's name, description, and tags — the same as on any other specification on the platform — and set up your Product ID: the rule Pixelz uses to work out which uploaded photos belong to the same product, based on their file names.
- If your account already has a Product ID rule set up (for example, configured previously with your account manager or our support team), it's pre-selected here, and you can still change it.
- Otherwise, you choose a rule from a short list of filename patterns. The rule tells us which part of the file name identifies the product, so photos like a front and back shot of the same item get grouped together automatically.
Product ID: Defines which part of the filename is used as the Product ID for Smart Mapping.
| Product ID rule | Example — filename: ABC1234_BLK_front_v2.jpg |
|---|---|
| Before the 1st underscore/dash | ABC1234 |
| Before the 2nd underscore/dash | ABC1234_BLK |
| Before the 3rd underscore/dash | ABC1234_BLK_front |
| Before the 4th underscore/dash | ABC1234_BLK_front_v2 |
| After the 1st underscore/dash | BLK_front_v2.jpg |
2. Shots
A shot is a single framing-and-pose combination, and each shot produces one output image per product. You can add between 1 and 30 shots to a specification, and repeat the same shot type as many times as you like.
| Shot type | What it captures |
|---|---|
| Full Body Front | A full-length shot showing the entire garment from front to hem. |
| Front Crop | A cropped front view focused on the upper body. |
| Back Crop | A cropped back view — ideal for back detailing and closures. |
| Portrait | A close-up head-and-shoulders shot. |
| Detail | A close-up on a specific area, highlighting fabric texture, stitching, or hardware. |
Each shot type (other than Detail) also comes with posing options - for example, a relaxed stance versus a walking pose - which are pre-selected for you but can be adjusted. You can add, remove, and reorder shots at any time while editing your specification.
3. Background & Lighting
Choose one background from the available predefined options, and one lighting style: Studio Flat, Studio Directional, Studio High Contrast, or Natural. Both apply to every shot in the specification - you can't mix different backgrounds or lighting styles within the same spec.
4. Models
Choose a gender - male or female - for the models in this specification; a specification can't mix both. Then select one or more models from Pixelz's model catalogue. These are AI-generated (synthetic) models provided by Pixelz, not based on real people.
- If you select 1 model, it's used for every image generated from this specification.
- If you select more than 1, we rotate through your selected models in sequence across the products in your order, so your results feature a variety of looks.
5. Wardrobe
If your product needs to be styled alongside other garments or accessories, you can add wardrobe images to your specification. Wardrobe images live in a shared library across your whole account — anything you upload becomes available to any specification, and for each specification, you choose which of those garments to use.
You can upload wardrobe images here, while creating or editing the specification, or later, while placing an order - either way, they're added to your wardrobe library and made available to this specification. Uploading wardrobe images from within an order doesn't create a separate, order-specific wardrobe; it's simply another way of adding to the same shared library.
Because the library is shared, adding or removing a garment applies across all of your specifications, not just the one you're editing. You can add, remove, or reassign wardrobe images at any time, as long as no order using that specification is currently in production.
6. Retouch
All the retouching options are intented to be applied to the AI Output that comes out from the AI Studio.
7. Output
Set your preferred file format, resolution, and colour space for the delivered images, and add additional output versions if you need them. Each additional output, plus any retouching options you apply, adds to the specification's price.
8. Overview
Review your configuration below before saving.
Creating an Order
- Select "Order" from the menu on the left
- Click the “+” button -> Packshot to Model
- Uploading your product photos
- Choose how to group your products
- Place your order
Pricing
Packshot to Model is priced per final delivered image. The price for a given specification depends on how you configure it - specifically, the number of shots per product, the number of outputs, and any retouching options you apply.
Turnaround times
Packshot to Model images are typically delivered within 48 hours of placing your order.
Rejection
You can reject a Packshot to Model image the same way you'd reject any other asset on the Pixelz Platform. Once rejected, it goes back into our standard production flow for correction or regeneration.
FAQs
| Questions | Answers |
| Can I use my own models instead of Pixelz's synthetic models? | Not at the moment - Packshot to Model currently uses Pixelz-provided synthetic models only. |
| What kinds of products can I use with Packshot to Model? |
It's designed for apparel and fashion items that can be worn by a model. It isn't intended for categories like health & beauty, furniture, or other non-wearable products. |
| Can I reuse the same wardrobe images across different specifications? |
Yes. Wardrobe images are uploaded at the specification level, but once uploaded, they become available to every other specification on your account too. The same goes for removing a garment - it's removed from all specifications, not just the one you removed it from. |
| How accurate is the color in the generated output? | By default, Pixelz colour-matches the generated image against the actual product and wardrobe photos you submitted, so the garment colours in your AI-generated image stay true to what you uploaded. |
If you require further information or assistance, please do not hesitate to contact our customer support team at professional@pixelz.com or speak directly with your dedicated Customer Success Manager.
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